5 post-COVID trends from Indian entrepreneurs

India’s MSME sector contributes to nearly one-third of its GDP. However, the sector is particularly vulnerable to crises like the COVID-19 pandemic because they typically have fewer resources than large businesses.

The World Economic Forum conducted a study with 107 Indian entrepreneurs to understand how they have navigated the pandemic and found five prominent trends in their businesses.

Among these trends is a significant rise in social entrepreneurship in India and an emergence of support structures for small businesses. Samhita-CGF’s REVIVE Alliance is one such facility that is utilising blended and grant-based financing models to support informal sector entrepreneurs during the pandemic.