5 post-COVID trends from Indian entrepreneurs

India’s MSME sector contributes to nearly one-third of its GDP. However, the sector is particularly vulnerable to crises like the COVID-19 pandemic because they typically have fewer resources than large businesses.

The World Economic Forum conducted a study with 107 Indian entrepreneurs to understand how they have navigated the pandemic and found five prominent trends in their businesses.

Among these trends is a significant rise in social entrepreneurship in India and an emergence of support structures for small businesses. Samhita-CGF’s REVIVE Alliance is one such facility that is utilising blended and grant-based financing models to support informal sector entrepreneurs during the pandemic.

Hyderabad City establishes its first FSTP with the support of CSR, promoting Citywide Inclusive Sanitation

The Minister of Municipal Administration and Urban Development, Government of Telangana, K. T. Rama Rao, inaugurated Hyderabad’s first Faecal Sludge Treatment Plant (FSTP), set up by the Hyderabad Metropolitan Water Supply & Sewerage Board (HMWSSB).

This public-private initiative is supported by HDFC Limited through its philanthropic arm, the H T PAREKH FOUNDATION and facilitated by Samhita & Administrative Staff College of India (ASCI).  

The Minister also flagged off 87 septic tank trucks and said that two more FSTPs located in Nagaram and Injapur would be operational in the coming days.

Bringing humanity to the boardroom

In 2014, India became the first country in the world to mandate corporate social responsibility (CSR) spending. CSR in India isn’t about making one-time charitable donations – it has a higher purpose of giving back to the community and creating positive social change. The mandate has made Indian corporates think more proactively about social issues in India and focus their ideas of business responsibility and purpose.

In this article, ADP Rethink traces the evolution of CSR in India as it goes from being a regulation to redefining corporate citizenship.

Can we distribute the burden of recovery from the pandemic more equitably?

As India and the world prepare for any successive waves of COVID-19, many have still not recovered from the economic impact of the previous ones.

Moving forward, we should keep the needs and experiences of the most vulnerable at the center of our approach. While many have shown and continue to show tremendous self-reliance, there is a crucial need to reduce the burden of recovery on individuals.

This article details policy recommendations to ensure a more resilient future for India’s most vulnerable communities. It follows three business owners in India whose livelihoods have been crippled by the COVID-19 pandemic. All of them are participants of the our REVIVE initiative.

Collaborating against COVID-19: Rallying global support to vaccinate India

Through strategic partnerships, Global India Fund, Samhita, and Collective Good Foundation fight to ensure equity in the world’s largest vaccination drive

When India’s COVID-19 case count surged in April 2021, the devastation horrified the world — healthcare systems collapsed, cremation sites were overcrowded and morgues worked around the clock. The crisis was unprecedented. 

The second surge put the spotlight on the need for collective action. Immediate critical healthcare requirements such as oxygen concentrators, ventilators and hospital beds were in extremely short supply. With the fear of subsequent waves already washing through the population, it was necessary to increase long-term efforts to end the pandemic — i.e: Vaccinations.

Yet, only 3.5% of India’s 1.4 billion population was fully vaccinated at the start of the second wave in April 2021. Burdened by wastage, supply constraints, and accessibility barriers, India’s vaccination drive has been slow and staggered. To create long-term solutions to end the pandemic and supplement government efforts, Global India Fund (GIF), in collaboration with Samhita and Collective Good Foundation (CGF), launched the Together for India | #VaccinateIndia Campaign, an international fundraising initiative to support vaccination of the second-most populous country in the world.

The Together for India fundraising campaign, launched in April 2021 in response to the COVID-19 crisis in India, has rallied Indians, international humanitarians, and the Indian diaspora who want to support the equitable distribution of vaccines in India. For those most weighed down by the economic fallout of the pandemic, the toll on health becomes inescapable. They are also at an increased disadvantage at all stages of access, such as the inability to access the CoWIN portal to register for vaccination, burden on health systems to deliver at scale during vaccinations, and lack of information and healthcare support post vaccination. “We need to take a comprehensive approach to not just recovery, but also resilience and growth. As part of a holistic approach to solving India’s livelihood crisis created by the pandemic, we are focused on efforts to ramp up vaccinations for vulnerable communities. It is important to address problems in vaccine access, to ensure that no one is left behind. That’s the only way India can take a decisive step forward in this time of crisis to truly create a ‘better normal’,” says Priya Naik, CEO and Founder, Samhita.

The fundraiser focuses on marginalised and vulnerable communities and those with poor access to healthcare to tackle vaccine hesitancy; it ensures availability of vaccination material like syringes, needles, etc.; and addresses vaccine barriers like tech illiteracy and information asymmetry. “As people around the world watched the crisis unfold in India, they were eager to help in any way possible. People wanted to help their friends, family, colleagues, and even strangers. Amidst the devastation, we knew that vaccinations would offer hope and a way out of this pandemic, but that also hinged on ensuring equitable distribution of vaccines. We know that vaccinations can fight COVID-19, but we also know that everyone needs to be vaccinated — not just those who are educated or have the means. And we know that in some communities, we also have to combat vaccine hesitancy. It is only when a vast majority of India is vaccinated that we’ll know we have won the fight against COVID-19,” says Amita Vyas, Founder, Global India Fund. 

With strategic partnerships forged by Samhita and CGF, the first phase of the Together for India | #VaccinateIndia campaign is kicking off simultaneously in Maharashtra and Madhya Pradesh. Support from corporates, philanthropy, civil society, and influencers remain an essential and immediate requirement to accelerate access to vaccines at multiple locations, which will result in an increased adoption of immunisation drives and ensure compliance to COVID-19 appropriate behaviours post vaccination. 

In partnership with the Rotary Club of Pune Central and Jivika Healthcare (VaccineOnWheels), the vaccination drive in Maharashtra will be supported by the Municipal Corporation of Satara City to set up vaccination centres at the community level. The program will accelerate vaccinations in socio-economically challenged communities and free daily doses will also be made available to beneficiaries identified by the government. The vaccination project in Madhya Pradesh, executed in partnership with Transforming Rural India Foundation (TRIF), is expected to have a reach of 1,00,000 people across five blocks to increase awareness and encourage individuals to get vaccinated in nearby government-run vaccination centres. 

These strategic partnerships have gone beyond vaccines — the partnership with GIF has resulted in the donation of 400 5L Oxygen Concentrators to the Government of Punjab and 380 Oxygen Concentrators to the Madhya Pradesh Forest Department.  

In the next phase of partnerships, Samhita envisions rolling out vaccination programs across Gujarat, Rajasthan, Uttar Pradesh, Bihar, Jharkhand and other parts of the country in partnership with other strategic partners. The objective is to achieve 1million vaccination doses given to those from the most vulnerable communities across the country. 

As the pandemic reached an incomprehensible scale in India, donors and diaspora from around the world have come forward to fundraise and help alleviate the situation. From corporate donations and celebrities rallying their followers, to individuals hosting fundraising events through yoga and dance classes, the pandemic has fostered collaboration from all over the world to support India. In the same vein, GIF, Samhita and CGF are inviting and nurturing new tactical partnerships to ensure vaccine equity in India — vaccines are our only hope in defeating this pandemic.

This article is written purely for the purpose of gratitude and public recognition of GIF and CGF’s philanthropy

Reviving India’s Informal Economy

Just as India was recovering from the first wave of the COVID-19 pandemic, the second and more vicious wave pushed many to the brink of livelihood loss. As news of the health crisis takes precedence, the economic ravages of the pandemic and its impact on livelihoods has been less documented and discussed. The devastating effects of the pandemic have had compounding negative effects on women’s progress, access and inclusion of vulnerable communities, social security of informal workers, etc. 

As we continue to see the devastating effects of the second surge, we have signs of hope with vaccine efforts increasing and international collaborations, with the Indian diaspora at the forefront, contributing efforts to address the gaps this crisis has revealed.

The REVIVE Alliance, the brainchild of Samhita, in partnership with USAID, MSDF, Omidyar Network India, UNDP and British High Commission, New Delhi, is a financial instrument to aid those who are excluded from banks and other formal lending institutions. The intervention is designed to protect those who are most severely affected by the pandemic, so that they can come back from the crisis stronger and in a way that enables them to be more integrated in the formal economy. In essence, the goal is to build back a better normal.

In this important and powerful conversation between Priya Naik, CEO and Founder, Samhita Social Ventures; Rahil Rangwala, Director of India Programs, Michael & Susan Dell Foundation; Alison Eskesen, Vice President, Mastercard Centre for Inclusive Growth; and Dr. Amita Vyas, Non-resident Senior Fellow, Atlantic Council’s South Asia Centre, moderated by Imrana Khera, Partnership Advisor, USAID India and hosted by The Atlantic Council’s South Asia Centre, the panelists discusses why it is important to take a comprehensive approach to recovery from COVID-19, keeping in mind the importance of livelihoods, healthcare and educational needs of vulnerable communities. 

Watch the whole conversation here:

Insights from the panelists:

RAHIL RANGWALA,
Director of India Programs, Michael & Susan Dell Foundation

India typically has an unemployment rate hovering around 5%. When we experienced the first wave in 2020, our unemployment rate peaked at 23%, because India went into one of the strictest lockdowns in the world. It devastated India’s 80% informal economy, with so many jobs and livelihoods lost. We recovered by the end of 2020; we were down to a 7% unemployment rate. In May 2021, during the second wave, we were back to 12%. In a recent CMIE (Centre for Monitoring Indian Economy) survey, 97% of households in India have reported decline in household income. In the second wave, India has lost 10 million jobs.

PRIYA NAIK,
CEO and Founder, Samhita Social Ventures

REVIVE was set up with a modest ambition to aid blue collar workers who were unimaginably affected by the pandemic. We started with a straightforward direct cash transfer to 33,000 identified individuals. We soon realised that the path towards recovery, resilience and growth for different people — a gig worker, a woman sanitation worker or a farmer — all looked very different. With MSDF support, we set up a returnable grant instrument. It was a no-risk, flexible and safe mechanism to get people back on their feet, as they could use the money however they wanted and return it whenever they were able. We wanted to ensure dignity in how we were structuring the mechanism — these were not people who needed our charity. They are hardworking individuals with full-time jobs and it’s a pandemic that has devastated their livelihoods. In the last year, we’ve learnt that when you give people money not just to meet their immediate needs, but also their future aspirations, they use it wisely and pay it back. We now see between 93-100% repayment of our returnable grants.

ALISON ESKESEN,
Vice President, Mastercard Centre for Inclusive Growth

Existing gaps have been exacerbated by the economic long tail of COVID-19. India lagged behind in women’s labour force participation even before this crisis. The effect of COVID-19 has really pushed us behind further. So we need to think about empowerment in a more holistic way: how do you work with women to grow their business acumen and skills? Also, how do you work with them to engage their families and have conversations to create a more supportive ecosystem at home? How do you reach out to these families and communities to start shifting mindsets? We need to create more conducive environments where women can succeed and realise their full economic potential. 

Dr. AMITA VYAS,
Non-resident Senior Fellow, Atlantic Council’s South Asia Centre

We need to take a comprehensive approach to livelihood recovery during this pandemic — we have to address health needs, and also educational needs. We’ve learnt that in West Africa, after the Ebola epidemic, adolescent girls did not go back to school. They were married off. We are now going into a second academic year of schools being shut down and that can have devastating effects on girls’ education. India has made great strides in girls’ education in the last decade, at the secondary level and also in higher education. We can’t let those gains diminish. 

Decoding CSR Amendments 2021

Initiating discussions to decode the CSR Amendments 2021, Samhita Social Ventures and Noshir Dadrawala, Programme Director at the Centre for Advancement of Philanthropy cohosted a webinar and engaged with over 150 representatives of companies, philanthropic trusts and foundations on 3 February 2021.

UN Women launches Unstereotype Alliance’s India Chapter

Today, the Unstereotype Alliance launches the India national chapter with a coalition formed to tackle harmful stereotypes advertising with support from EU funded WeEmpowerAsia Programme. The Alliance will center its work in India on broadening the representation of women and girls in non-traditional roles in advertising with a focus on women returning to the workforce..