How can CSR and philanthropy respond to the second COVID-19 wave?

The COVID-19 Pandemic disrupted all aspects of the economy and our lives.  For the first time ever, the focus shifted to the state of public health infrastructure, resources and quality of delivery.  It also clearly brought home the direct impact of health of a community on the nation’s economic recovery. The India Protectors’ Alliance (IPA) was a quick and agile response to the situation at hand – it quickly focussed on the needs and skills of frontline health workers (the protectors) and infrastructure needs of the healthcare systems as outlined by local administrations. The IPA today is a collaborative of 30 companies and has already crossed the milestone of impacting 500K lives.

The second wave of the pandemic is already upon us and seems to have settled in for the long haul.  By most estimates, the country shall continue to witness multiple waves till such time that the vaccination drive covers a critical mass of the population.  At IPA, we have redoubled our efforts and expanded the scope as our understanding of the needs on the ground evolves. 

IPA remains committed to responding to the immediate needs as well as strengthen the health ecosystem to better manage future health emergencies. Based on our experience of working with communities, state governments and public health experts, we have put together a list of interventions that need immediate funding and will also see long term benefits.  Some of them are detailed below:


Oxygenation has been a critical need for managing complications of COVID19 since the virus primarily attacks the lungs and upper respiratory tract of the patients. Also, as the body of knowledge about disease management grew, it was understood that oxygen support can be provided with a combination of low-flow, hi-flow oxygen concentrators and ventilators depending on the severity of the disease.

IPA has curated the a program to provide oxygen concentrators, ventilators and other equipment to small private / government hospitals. IPA is also working with over 100 implementation partners from all over the country to be able to deploy them quickly even into the rural areas.

Oxygenation equipment supports not only the COVID19 patients but also helps build future capacity of hospitals to ensure safe delivery of children, treat cardiovascular diseases, treat accidents and trauma patients and other emergencies.  


With the arrival of vaccines, we now have a real fighting chance against the virus. To get back to a semblance of normalcy, it is imperative that masses get vaccinated at the earliest possible. Currently, the vaccines are facing some supply issues but that is temporary in nature. 

With the recent announcements by the MoHFW, the vaccination program has got a big shot in the arm. 

  • More vaccine manufacturers have been given permission,
  • Age group of vaccination has been expanded to include 18years and above,
  • State governments have been given permission to procure vaccines as per local needs and
  • Vaccines are allowed to be sold on open markets. 

IPA has curated following programs to help you:

  • Vaccinate vulnerable communities in your catchment areas 
  • Workplace vaccination for corporates or stakeholder communities
  • Create awareness and educate communities about the benefits of vaccines and overcome vaccine hesitancy
  • Work with private providers to ensure everyone has vaccine access in the near future

The following programs are already underway :

  • Mass immunization COVID vaccine drive: We have already started our program in some districts of Maharashtra & AP for mobilizing marginalized communities to private hospitals & getting them registered & vaccinated. Program can be expanded to other critical cities depending on the on-ground requirement and client’s preference.
  • Mobile vaccination: Mobile unit across India with capability to roll out such unique initiatives across geographies. Our implementation partner team has already received an approval from Hon. commissioner Rajesh Patil of Pune’s PCMC. Rolling out this in Pune, expanding to tribal areas in Maharashtra and eventually Pan India.
  • IEC content and awareness program: With misinformation or no information for people living in media dark areas, our team is creating content with experts and will mobilize our on-ground teams to provide right information and support it with IVR consultation.
  • Modules for healthcare practitioners: Creation of FAQ documents, training manual for HCP to support the MoHFW and disseminating this to relevant stakeholders.

Masks & Masking

Vaccines are here but masks are more important than ever.  In fact, most experts now recommend double masking. There is an ongoing need to continuously reinforce messaging around the need to #PehnoSahi or masking right. 

IPA has curated programs focusing on:

  • Continuing to support programs such as the Billion Masks Initiative (a MIT, Standford, Deshpande Foundation, Tata Power supported program) to ramp up mask manufacturing through SHGs and connecting them to PharmEasy, Amazon and Flipkart
  • Large scale mask donations bundled with vaccines 
  • Mask + vaccine campaign with CEOs and leaders exhorting their employees and stakeholders through personal pledges / declarations, eg. “I have taken the vaccine and will continue to wear the mask because I care for you.”


Healthcare expenditure drags millions of Indians into poverty every year. The impulsive lockdowns have had a similar effect on many communities who are staggering under the double impact of loss of wages and threat of infection. More than ever, there is a need to bring in more frontline workers (sanitation workers, rag pickers, retailers, suppliers etc) under the ambit of health insurance.  IPA is working on curating an insurance product that will help communities take control of their own health and proactively seek healthcare services in the future as well.  A community which has assured access to healthcare participates in economic activity more enthusiastically and contributes to nation building.


The second wave of COVID has started affecting the villages and smaller towns, which were earlier spared the onslaught.  Access to medical help is sketchy at best especially in the rural areas.  Tele-Consultation is the fastest way to enable vulnerable and far-flung communities to access medical advice for management of mild COVID cases.  This stops the overcrowding and pressure on District Hospitals and Tertiary care hospitals in bigger cities and Metros.  With our solution partners, IPA can set this service up really quickly and this is a viable, measurable, low cost yet impactful way to make a difference in the war against COVID.

Strengthening healthcare and sanitation infrastructure

It is essential to ensure that communities have access to hygienic sanitation facilities and fully equipped healthcare facilities, even more so during these trying times.

With Samhita’s significant experience in WASH, IPA can help facilitate upgradation of infrastructure to best serve the communities that are important to you.

The India Protectors’ Alliance continues to work in mission mode to respond to strengthen the country’s fight against the coronavirus.

It would be great if we can get on a quick call to understand your priorities so that we can help you maximize your impact on the ground.  We would also like to hear if there are any specific or customized interventions that you would like us to co-create under the IPA. To know how you can help or to partner with the IPA, reach us at or fill in the form shared below.

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