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Tag: better normal

Better Normal – Not just a New Normal

COVID-19 and subsequent lockdowns brought on a convergence of crises across health, livelihoods, education and social justice. 

Millions of people have been pushed back below the poverty line. The impact on our unskilled and semi-skilled workers, and our nano/micro entrepreneurs has been devastating. Healthcare workers and sanitation workers continue to be at the forefront of the COVID-19 response, with little support to ensure their wellbeing and protection. 

The development sector faced its own challenges; funding to the social sector reduced substantially in 2020 and there remains high competition for a small pool of funds. 

COVID-19 didn

Business responsibility and brand purpose in a better normal

The better normal re-imagines business environments where social value is an integral aspect of growth, putting stakeholders and environmental guardianship at the centre of business strategy, a strategy that evolves from inputs to outcomes, from individual to ecosystem, and from delivering services to building capacity and enabling the market.

To achieve this, we are guiding companies in evolving from compliance-driven CSR to strategic and catalytic CSR that incorporates scale, sustainability and a stakeholder focus into business strategies. We enable companies to align their core competencies with the needs of the social sector, build catalytic partnerships with stakeholders with in-depth knowledge of social issues, first-hand experience and the networks to execute substantive impact initiatives and by utilising catalytic finance tools to promote a longer-term, outcome-oriented approach for initiatives.

This approach bridges the gap between purpose and action, creating strategies that balance people, profit and planet, helping you elevate your business responsibility, and creating a better normal for the communities and environments that interact with your business.