Creating the Hygiene Culture: Impact of Dettol School Hygiene Program

COVID-19, the most severe public health crisis of our times, amplified our need for hygiene & sanitation. Governments, policy makers, health workers and civil society swiftly ramped up hygiene infrastructure and education in their drive for a disease-free world.

Following this trend Samhita & Collective Good Foundation partnered with Reckitt Benckiser to launched the Dettol School Hygiene Education Programme in the State of Andhra Pradesh in 2015 and extended the programme to Telangana by 2016 and to Tamil Nadu by 2018.

The programme builds knowledge, attitudes, practice and behaviour around hygiene in children by engaging children as collaborators, letting them drive the change. It builds their leadership and critical-thinking skills and enables them to solve hygiene problems in creative, sustainable ways, like solving the problem of access by setting up soap banks, ensuring hygiene through Child Parliaments and more.

In a boost to the programme, the curriculum was translated into several local languages, easing the path to adoption and engagement across South India. In another first, Collective Good Foundation introduced digital learning through government education portals. Andhra Pradesh was the first state to upload digital video episodes on their DISHA portals. These videos are accessible to all schools and teachers at the touch of a button and now reach 2.5 million students across 42,000 schools.

Click below to read the full report on how the Dettol School Hygiene Education Programme is developing a culture of hygiene in India’s children.

How India Inc can craft an effective response to the pandemic

Corporate India plays a critical and urgent role in mitigating the economic, and health impacts of the pandemic. Industry leaders, public health experts, experienced members of social enterprises and thought leaders such as Nobel laureate Esther Duflo came together for Samhita’s ‘Leaders with a Purpose’ webinar series, to address the need for collaborative partnerships across stakeholders. Read on to find out more about the invaluable role corporate India can play in the arena of promoting behaviour change, providing innovative and technological solutions to secure their own supply chains, microentrepreneurs, hospitals, and rural and distant communities.

Empowering Women through gender inclusive Sexual and Reproductive Health & Family Planning projects

Improving sexual and family health and well-being within communities starts with engaging both females and males. Traditionally, females have been the target beneficiaries for Sexual and Reproductive Health (SRH) & Family Planning (FP) initiatives. These initiatives complement each other towards population control, curbing the social problem of child marriage, and promoting children

Inclusive Health of Women: Building a case for corporate engagement with Sexual and Reproductive Health

The COVID-19 pandemic challenged the planning capacity, efficiency, effectiveness, and preparedness of the global public health systems. With increased socio-economic insecurities in low and middle-income countries, progress on the Sustainable Development Goals (SDGs), was stalled. The United Nations has forecasted a $2.5 trillion annual financial deficit to fulfil the SDGs, which has been compounded by the pandemic. Given that we are in an era of transnational governance, where companies, civil society, international organisations, and governments play interconnected roles in standard-setting, supervision, and enforcement of welfare policies and programs it is the responsibility of all the stakeholders in the health ecosystem, including the private sector, to collaborate and strategize how best we can do our part if we are to make progress on our shared goals and targets. This view is reflected in Goal 17 (Partnership for the Goals) of Sustainable Development Goals (SDGs), which aims

What Will It Take For the Covid-19 Vaccine To Succeed?

We need adaptable and accessible communication strategies to address vaccine hesitancy and vaccine indifference in the most vulnerable sections of our society.

While the  COVID-19 virus has touched every corner of the globe, its impact on the ground has been far from uniform. In developing countries, where over 1 billion people live in slums, factors such as population density and poverty prohibit pandemic-safe behaviours like physical distancing and work-from-home.

In developing countries, the socio-economic effects of the pandemic will be long-lasting, as it has reversed decades of progress in poverty eradication and food security. In India, this is reflected by the 230 million people who have been pushed into extreme poverty since the onset of the pandemic. 

While several pandemic-related challenges, like flattening the curve, have been more difficult in developing nations due to factors like weaker, less resilient infrastructure and healthcare systems, there is one issue that developing and developed nations alike are struggling to overcome: crossing the threshold to achieve complete immunisation against the virus.

While each country faces its own unique set of challenges in procuring and administering COVID-19 vaccines, an overarching hurdle is the need to combat vaccine hesitancy.

The coronavirus has triggered two parallel pandemics: a virus spreading across the globe and an info-demic, spreading across mass media. From innocently misleading to intentionally deceiving, misinformation and disinformation about vaccines are rampant.

India is no exception to this phenomenon. Even though India has seen great successes in the past with nationwide vaccination campaigns to eradicate polio and measles, the rapid spread of unchecked information due to the advent of digital media, has increasingly propagated false information, threatening public health. 

At the root of vaccine-related misinformation lies not only mistrust and fear, but also legitimate questions and doubts. Vaccines are efficient public health tools to reduce disease burden, yet people continue to be 

Future of Pharmacies: Creating a Better Normal for Community Health

  1. A BP Monitor and weighing scale would be provided to pharmacists to carry out a screening of walk-in customers and spread awareness on hypertension, including symptoms, treatment and required lifestyle changes

    Pharmacies lie at the intersection of the healthcare ecosystem and the small enterprise community, both of which have come under unimaginable strain since March 2020.

    Samhita, Cipla and NIIF have collaborated to tap into the enormous potential of pharmacists as a key driver of community healthcare in the country.
    As a first step, Samhita and Cipla surveyed 1,141 pharmacies, spanning towns and cities across all tiers of India to understand the challenges and underlying needs of pharmacists, and the support they require to facilitate better community health. The study was shaped by the insights of Nachiket Mor, PhD.

    Based on insights from the report, Samhita has partnered with National Investment and Infrastructure Fund and DigiHealth to undertake a pilot project with 220 pharmacies in Mumbai and Pune regions.

    As part of this pilot:

    1. A BP Monitor and weighing scale would be provided to pharmacists to carry out a screening of walk-in customers and spread awareness on hypertension, including symptoms, treatment and required lifestyle changes

India Protectors Alliance – Catalytic achievements with the support of HUL, BMGF and RBL Bank

Over the past two years, we have experienced a unique and unprecedented situation due to the COVID -19 outbreak and subsequent lockdowns. The multiplicity nature of COVID-19 needed an all-hands-on approach that saw corporates, philanthropists, civil societies, and individuals come together to support immediate relief efforts and save lives.

Corporate India and non-profit organisations’ response to the COVID-19 pandemic has shown the sector at its best to create a better normal, such as The India Protectors’ Alliance (IPA). The IPA was founded in early 2020 with the support of Hindustan Unilever, RBL Bank and Bill & Melinda Gates Foundation to protect the most vulnerable and at-risk communities. Through this INR 92 Crores Alliance and the collaboration of 59 funders and 52 implementation partners, we have impacted over 5.3 million beneficiaries across underserved communities, vulnerable populations, and frontline Covid warriors such as healthcare and sanitation workers.

IPA’s Approach: what we did & how we did it

IPA was constituted to equip workers in the healthcare and sanitation sectors to pursue their livelihoods safely by protecting them from COVID-19.

Initially, IPA helped fulfil immediate and critical needs like PPE kits and masks for the frontline health and sanitation workers. However, as the body of knowledge about COVID-19 and its management evolved, IPA too evolved to incorporate other interventions, especially during the second wave of the pandemic. We began working on training and capacity building programmes, providing

Key principles followed:

Our Achievements

Total Beneficiaries : 5.3 Million

A) Healthcare Interventions

Strengthening the COVID-19 vaccination drive: We have inoculated over 3.02 million citizens in high-risk and remote areas across 99 districts in 19+ states through our COVID-19 vaccination drives.

Enabling access to critical care equipment & protective gear: Protective gears were supplied to frontline healthcare workers and police officers. Key medical equipment such as ECG machines and maternal monitors were also supplied for regular patients. 30 implementation partners helped supply this equipment across the country, thus helping us reach over 0.35 million people.

Addressing the medical oxygen crisis: In partnership with nine implementation partners, IPA procured and distributed 950 oxygen concentrators and set up four 500 LPM oxygen plants across the country. This helped impact over 0.3 million hospital patients across the country.

Training on COVID and non-COVID skills & knowledge: Through capacity building of healthcare workers and community awareness programs, we impacted nearly 0.13 million lives.



B) Sanitation Interventions

Strengthening community sanitation : Safe sanitation interventions were initiated across Maharashtra to build and improve access to sanitation infrastructures in schools and urban slum communities. Interventions were also planned for women working in informal workplaces. We impacted over 1.42 million lives.

Empowering sanitation workers: With focused sanitation safety, short-term relief and skilling, and entrepreneurial livelihood programs, the IPA has built the long-term resilience of more than 0.082 million sanitation workers.

Key Learnings & Takeaways

1. Collaboration across 59 funders and 52 implementation and knowledge partners quickly proved the potential of a collective impact that can be envisioned for any prospective project.

2. These learnings further underlined the need of building medium to long term infrastructural and training solutions to strengthen the health systems of India.

3. The importance of agility within organisations to take swift strategic decisions and act on them, especially during a crisis, plays a crucial role in effective and timely relief management.

4. Partnerships with the Government are critical and could unlock significant scale-up opportunities.

IPA

Why the health of sanitation workers needs to be our society

“In a world without sanitation workers, business and daily life would come to a halt”.

It may seem too extreme to state but is nevertheless true. Without sanitation workers, the functioning of our ecosystem will halt as supply chains of products and services are adversely affected.

Samhita believes that it is essential to ensure preventive health care for our sanitation workers to not only ensure the smooth functioning of our society but also enable them to live a life of dignity. Our WASH platform and, more recently, our IPA platform aims to put money where our mouth is.

To know more about our approach, read this article written by Priya Naik, Ragini Menon and Tushar Carhavlo for CNBC-TV18.