Bringing the focus back on mask wearing With #PehnoSahi

To re-emphasise the importance of wearing masks in the fight against COVID-19, the India Protectors Alliance (IPA), is bringing together Samhita Social Ventures, RBL Bank, Crompton Greaves, IKEA India, Pernod Ricard India Foundation, Kimberly-Clark Professional and other companies and foundations, to initiate India

Treat sanitation as public good: UN at launch of hygiene fund

The COVID-19 pandemic has shed light on poor hygiene and sanitation practices like never before. With good hygiene practices having taken centre stage in public discussions in 2020, the United Nations has grown louder in its calls for treating sanitation as a

With longer shifts, fewer workers can run factory operations; infection risks will be lower: HUL

FMCG major Hindustan Unilever CMD Sanjiv Mehta on Monday supported states for increasing shift times in factories to 12 hours a day, saying the move will help in restricting the spread of the COVID-19 pandemic.

He also added that aspects like social security and sufficient rest to the factory workers are essential.

Taking cue from Madhya Pradesh and Uttar Pradesh, a slew of states have announced temporary changes in factory laws to allow for longer shift times with mandatory higher wages, but the same have come under some criticism from workers

The key to COVID-19 prevention in slums

Slums across India have been disproportionately affected by the COVID-19 crisis. 42% of Mumbai’s population lives in slums and therefore they require carefully planned measures to ensure that preventative and primary care remain accessible.

The Bridgespan Group and WHO emphasise that community participation is the key to implement any COVID-19 preventive interventions in the slums.

This is as a model of care, designed while incorporating community participation is more likely to be accepted and effective in the long-term. To elaborate on the practicality of their recommendation, they describe activities where communities have been engaged and relay how this principle helped the programs in Mumbai slums.

Are healthcare facilities accessible to India

“India no longer has the luxury of continuing to wait and watch as millions of its tribal peoples suffer and die from preventable causes.”

There is a much higher incidence of maternal and under-five mortality, stuntedness, tuberculosis, and cardiovascular diseases among India’s 104 million tribals compared with the larger population.

Piramal Swasthya and The Bridgespan Group map out the reasons for the lack of reduction of health challenges in tribal areas based on their field studies.

They outline factors such as barriers in access to healthcare and information, insufficient number of public health facilities, and lack of data.

They stress that for scalable and population-wide impact to be achieved, especially to meet India’s national aspirations of Sustainable Development goals of health and well being- a focused and collaborative approach between all stakeholders of society is the only way forward.

Kimberly Clark | Making lives better through purpose driven brands

The global effort to achieve sanitation and water for all by 2030 is extending beyond the household to include institutional settings such as separate washrooms in schools and workspaces. 

About 94% of women are employed in the informal sectors, according to the National Women

WASH Platform | Wash Grand Challenge (2019)

The WASH Platform builds synergistic collaboration between multiple stakeholders from the Private Sector, Development Sector and the Government, to identify, implement and replicate high impact projects across the sanitation value chain, starting from the state of Maharashtra.

The platform is a joint initiative between Samhita Social Ventures and India Sanitation Coalition in partnership with The Government of Maharashtra, The Bill and Melinda Gates Foundation with UNICEF and CEPT University as knowledge partners.

VIACOM18 | How to impact through the media lens

In a time where majority stakeholders were concentrating on building infrastructure to achieve the mission of Swachh Bharat Abhiyan, Viacom18 utilized the weapon they knew best – storytelling to create lasting impact in a society that has long been captured by the screen.

The Viacom18 story

With the launch of Swachh Bharat Mission, availability and access to toilets had improved tremendously. But social and behavioural change communication were far from implementation questioning the long-term adoption of infrastructure usage. Lack of sanitation has many rippling effects. 

The economic deprivation increases manifold when healthcare expenses and the cost of lost potential due to sickness arising from inadequate sanitation is added.

With the belief that sustained change in behaviour is at the helm of creating long term impact, Viacom18 worked with Samhita to design an intervention that aimed to address the issue of Open Defecation in Mumbai