Bridging Healthcare and Economic Gaps for Women in India


In 2023, USAID’s FHM Engage partnered with Samhita-CGF to create WOHLA in India. WOHLA is designed to serve as a health marketplace catalyst and to mobilize resources for improved access to women’s healthcare services and products (including family planning), livelihood opportunities, and economic empowerment for young girls and women. Samhita- CGF will leverage its experience in developing alliances – such as REVIVE, the India Protectors Fund, the Indian Pharmaceutical Alliance, and the Corporate WASH platform – and its corporate social responsibility (CSR) initiatives to engage foundations, other CSR funders, and implementation partners to support market development approaches that address the ‘will-skill gap’ among family planning value chain stakeholders.

WOHLA will work around five core thematic areas.

  • Increase uptake of health services among young girls and women in targeted geography. 
  • Increase financial and non-financial resources for women’s health and livelihood. 
  • WOHLA Innovations and Enterprises platform 
  • Women’s leadership and efficiency in the health workforce 
  • Strengthen advocacy for Women’s Health and Livelihood priorities among stakeholders.


At its core, WOHLA aims to revolutionize women’s health and livelihood for 1 million women by strategically applying interventions within the following key channels:

  • Common Service Centers (CSCs)
  • Workplaces
  • Non-Governmental Organizations (NGOs)

These channels, chosen based on their proven track records in engaging and impacting significant numbers of women, serve as pillars to foster robust support systems.

The initiative deploys a two-fold approach.

  • Firstly, it prioritizes interventions in Women’s Health, specifically targeting Sexual and Reproductive Health and Contraception. This involves training SRH champions among entrepreneurs, NGO staff, and workplace youth champions.
  • Secondly, WOHLA facilitates Livelihood Enabling Interventions, catering to digital safety, financial literacy, skill development, access to credit solutions, and unlocking government schemes.

Each intervention is meticulously designed to cater to specific needs, fostering holistic personal and professional growth.

Our Partners


By leveraging these interventions and channels, WOHLA endeavors to develop strategic partnerships to enable action at individual, organizational, and governmental levels that lead to an ecosystem that understands and prioritizes a harmonious relationship between women's health and professional advancement.