STFC: How to drive impact in the line of business

With an aim to convert the corporate social responsibility, STFC adopted an impact lens for the same sector their financial products and services are aimed at – transportation and logistics. Mobilizing resources to bridge the skill gap in the industry, STFC trained more than 35,000+ people across India to become skilled commercial drivers. 

The STFC Story

STFC was set up with the objective of offering the common man a host of products and services that would be helpful to him on his path to prosperity. Over the last few years, while their financial products and solutions did help the logistics and transportation industry, a host of external factors adversely affected the number and quality of truck drivers – the primary human capital.

All these factors have contributed to reduce the desirability of truck driving as a profession and created a shortage of skilled drivers in the country. About 28% of the 8.5 million trucks in the country are currently idle, with the shortage projected to rise to about 50% by 2022. To address the shortage of skilled commercial vehicle drivers and create dignified working opportunities for them in other segments, STFC and Samhita curated a flagship program that aims to augment livelihoods through vocational and skill training.

IMPACT ACROSS THE PEOPLE, PLANET, PROFIT (PPP) FRAMEWORK

People – At – risk population, employed within the logistics and transportation industry, who hail from marginalized communities to create better livelihood opportunities for them

Profit Addressing the supply gap of skilled commercial vehicle drivers in the logistics and transportation industry which forms the main customer base for STFC’s financial services.

HOW WE IMPACTED 3,500+ LIVES

We designed a skill training program that provided commercial driver training for Light Motor Vehicles and Heavy Motor Vehicles to candidates across geographies with a focus on including women candidates and candidates from marginalized communities. 

The program included technical and practical components such as stimulator driver training, driving track practice as well as life skills and wellness training components such as on-the-road yoga exercises.

We designed the end-to-end journey of the candidates right from mobilization and training to placement and post-placement tracking. 

To ensure effective delivery, we identified suitable implementation partners, designed processes and developed a monitoring and evaluation framework that included success metrics. From the get – go, the program was designed with a pay-for-performance model with the key performance metric being placement of candidates at the end of the training period.

At each step in the training lifecycle, Samhita introduced enhancements such as targeted mobilization of candidates, capacity building of on-ground partners, life skills and wellness training, simulator training at state-of-the-art facilities, official certification, placement support and post placement tracking of upto one year to improve adaptability and reduce attrition.

PROJECT REACH

Samhita managed the end-to-end program for STFC ensuring standard implementation and working with 5 partners across 10 centres in 6 states.

Project Outcome