Esther Duflo, 2019 Nobel laureate, on Monday said that it is essential for government, business, and NGO stakeholders to focus on cash transfers to economically vulnerable populations to avoid entering into a ‘society-wide poverty trap” in India. Duflo said “this is something business should be keenly interested in and very much behind it, not just because it’s the right thing to do morally, but also because I think it is the most responsible thing to do economically…self-interested business should be very much lobbying for this cash transfer.”