COVID-19 and the subsequent lockdown severely impacted artisans across the country. A KPMG study estimated that approximately 7.3 million people depend on handicraft and allied activities for livelihood. The handicraft and handloom sector in India is a Rs 24,300-crore industry and contributes nearly Rs 10,000 crore annually in export earnings. 

According to a survey by Dun and Bradstreet, 82 per cent of 250 MSMEs that were surveyed, said that Covid-19 had hit them hard. A Reserve Bank of India report states that MSMEs are one of the five worst affected sectors in India. Artisans and weavers form even a smaller number within the industry that is largely unorganised.

Since the lockdown, artisans witnessed production come to standstill. Huge unsold inventory piled up, while sales opportunities through exhibitions and through orders either came to a stop or dwindled quite low. Added to that, they had no working capital to reinvest. Some of the artisans reported their savings drying up and not having enough to meet the daily expenses. 

Most artisans have an important job of carrying forward and keeping alive the art. However, with so many additional problems during the pandemic, there were possibilities that many would look for alternative forms of livelihood. 

In order to revive these severely affected groups of artisans, Samhita-CGF with support from MSDF, S&P Global, and Vinati Organics, introduced Returnable Grants for women artisans. It is pertinent to mention that most of these women artisans are usually remotely located and spread across rural areas. Therefore, social enterprises take up the role of connecting these artisans, training them and skilling/upskilling them. It is also the enterprise