Bringing the focus back on mask wearing With #PehnoSahi

To re-emphasise the importance of wearing masks in the fight against COVID-19, the India Protectors Alliance (IPA), is bringing together Samhita Social Ventures, RBL Bank, Crompton Greaves, IKEA India, Pernod Ricard India Foundation, Kimberly-Clark Professional and other companies and foundations, to initiate India’s first cross-brand mask engagement – #PehnoSahi.